Effective communication is critical in times of crisis, but the magnitude and wide-ranging impact of COVID-19 has left even some of the most skilled communicators struggling to keep up. The experts agree that relying on the fundamentals is critical in times such as these, but what does that mean for healthcare organizations? Where should communicators be focusing their efforts? And how does it change for internal versus external audiences?
In this episode of Leading by Example, Beth Austin, vice president of operations and communications expert, shares some strategies for managing communications during the COVID-19 crisis.